HomeBusiness25 Free Tools to Help Grow Your Small Business

25 Free Tools to Help Grow Your Small Business


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When referring to company sizes, small and medium-sized companies (SMBs) provide a more complex and riskier business landscape. While the globe continues to be a place where great entrepreneurs leave their imprint on the business fraternity, there is also a long list of enterprises that have failed to reach success.

While free business tools remain a significant priority for freelancers and small company owners, entrepreneurs must be cautious of their selections. There are several instruments that might limit your growth rate and have a detrimental effect on your organization.

Free Small Business Tools to Help Grow Business


  1. Google Analytics

Actionable analytics are at the heart of traffic-driven enterprises like information portals and blogs. Google Analytics is among the top small company tools for providing detailed and accurate data. Reports, trends (daily, weekly, monthly, and yearly, for example), performance statistics, and live statistics – with a free account, you may access the most critical company metrics. It lets you track your goals, visualize your visitor flow, and produce audience data. It aids in campaign evaluation and the creation of customized reports.


  1. Hotjar

Hotjar’s behavioural analytics surpass the primary feed and stats to provide greater insight into your website users’ activity. Hotjar provides appealing capabilities that are useful to marketers, designers, and managers. You may alter your user experience and enhance conversions based on actionable statistics like reporting tools and user behaviour. This is undoubtedly one of the top tools for analytics-driven enterprises. It gives you the ability to make modifications depending on user behaviour and enhance conversions.


  1. Canva

Canva is a fantastic source of professional-grade graphics, with a plethora of pre-formatted designs for creating flyers, social networking or promotional posters, blog graphics, and almost anything else. It effectively compensates for the lack of skilled designers and competence in producing eye-catching images for all of your requirements.


  1. Google Alerts

Google Alerts is a convenient free Google service that sends you an e-mail alert notification anytime any news regarding a subject of your interest surfaces on the internet.

You may use this to keep up to speed on industry news and follow your competitors! For instance, you may sign up to receive notifications anytime your firm, goods, executives, or competitors are mentioned. It’s pretty simple to use; enter a topic or a search term and create an alert.


  1. Google Trends

Every business must adapt to the changing times. You must decide what marketing language and detailed terms to utilize in your sales brochures, website text, and SEO.

In conjunction with Google Alerts, Google Trends may be a valuable tool for monitoring industry trends. It allows you to assess the success of specific phrases, compare them to other keyword variants, examine how their popularity changes over time and in other regions/languages, and display related keywords, which may be helpful in generating fresh keyword recommendations.


  1. Brand Crowd

BrandCrowd is a one-stop shop for all of your small company branding requirements. You will gain access to hundreds of customized logo designs for a bit of purchase. However, BrandCrowd is more than simply a logo search engine.

They also provide Instagram and Facebook design templates, business cards, YouTube covers, e-mail signatures, and more.


  1. Jungle Scout

JungleScout is a fully-featured online learning tool for Amazon sellers. JungleScout can help you maximize your revenue and boost your audience on Amazon by providing experienced step-by-step and detailed instructions for beginners, professionals, and seasoned online sellers.

It may also assist businesses and agencies in transforming their online selling process by providing databases, product monitors, launchers, and analytics.


  1. Shift

Shift is a contemporary workstation designed for highly efficient teams and entrepreneurs that want to get more done in less time. Shift is a sleek desktop programme that allows you to control all of your apps, extensions, and accounts on social media and e-mail accounts. The type of productivity software alters everything by keeping whatever you’re doing in front of you.


  1. Mail Chimp

MailChimp is one of the most useful free business tools available. You may produce free bulk newsletter content for up to 12000 e-mails and 2000 subscribers. You may benefit from powerful analytics and easy customization in addition to making gorgeous newsletters.


  1. Flock

Flock is the finest small company software for team communication since it is more than just a messenger: it is a corporate collaboration hub that enables you to get more done in less time. Flock revolutionizes team communication by providing direct and group chat channels, video conferencing, secured data sharing, shared notes, business directories, bespoke team e-mail lists, and more—all from a single app. Flock provides everything your small business requires to connect efficiently, collaborate, and much more.


  1. Buffer

Buffer is an easy-to-use social media management application that gives actionable insights. It enables social media managers to establish relevant social media interaction by providing analytics, team communication, and post-publication. The free plan has limited functions and is best suited to small enterprises with a small audience.


  1. Trello

Trello allows you to work more collaboratively using boards, lists, and cards to organize and prioritize team tasks like a pro graphically. Trello is used extensively by small organizations for anything from product planning to content planning to budgeting. Trello can help you enhance the method your small businesses operate and collaborates in a variety of ways.


  1. Qualaroo

Qualaroo is an excellent platform for gathering helpful customer feedback by focused polling people in context, obtaining actionable insights from user data, and creating enjoyable business assets.

It includes AI-powered analytics and provides sophisticated targeted insights into user behaviour and experiences. It contains a plethora of beneficial features that might perform wonders for your company.


  1. Doodle

Doodle is a free online meeting scheduling application that allows you to schedule events with others using several digital (and even non-digital) calendars.

With Doodle, you may simply avoid the challenges of multiple time zones, e-mail communications, and keeping your calendar secret while booking meet-ups. You may organize any kind of meet-ups and online activities without requiring approval via e-mails, texts, or chats.


  1. Docracy

Docracy is a must-have free tool for small businesses. It is a free and open-source platform for legal documents like service contracts, employment contracts, and leasing agreements. It can save you money in attorney fees and other legal expenses. The papers are available in several categories, such as freelancer documents, written documents, and developer documents.


  1. Paypal

Working with international clients necessitates the use of a safe and feature-rich online payment portal. PayPal is one of the most laudable systems for making online payments (credit and debit cards) simple, safe, and painless. It is recognized by the great majority of websites and accepts recurring payments.


  1. Hubspot CRM

Hubspot’s CRM software combines marketing, sales, and customer care technologies under one roof with lead creation, analytics, and automation. It centralizes everything you want to know and makes it available to stakeholders. Launch a full-fledged inbound marketing strategy and share critical revenue, traffic, and prospective insights. The base edition is perpetually free, but you may upgrade for additional features as your business grows.


  1. Zoho CRM

Zoho CRM is another popular CRM system for small businesses that connects businesses and customers through a single integrated platform, providing marketing, sales, commerce, and customer support with an intuitive view of each customer. With marketing automation solutions and omnichannel processes that streamline customer experiences at scale, you can build pipelines and assist sales in capturing more prospects.


  1. GoDaddy Website Builder

GoDaddy, the world’s largest domain name registrar, provides an excellent free website-building tool for small businesses and freelancers. The website builder has a 99.9% uptime guarantee and several customization possibilities. The firm has a fantastic customer service system and has received overwhelmingly good comments from customers. You may also use the website builder if you have an existing domain name plan.


  1. Todoist

Todoist’s flawless ‘to-do’ list planners offer you a sensation of faultless administration. Apart from having a clear picture of what must be done, you may use tools such as Quick Add, reoccurring due dates, and task view, among others. You may also attach preferred tags to your jobs and prioritize them.


  1. Pilcro

Pilcro is one of the top free tools for small business settings that entrepreneurs may use for low-cost brand management strategies, including logos, colours, and fonts. You may save all of these items in a shared online place. As a result, your whole team will have access to all of these materials as needed.


  1. Dropbox

This excellent piece of software enables your data to be readily available among all platforms and devices. You may put your files in Dropbox folders and grant access privileges as needed. It’s one of those free online business services that may help you save time and effort when organizing, sharing, saving, and modifying files and documents.


  1. Hootsuite

Hootsuite is a popular, entirely – functional social media management platform that may assist you in increasing your social presence. It increases consumer interaction by automatically scheduling and distributing social media posts, comments, and responses around the clock.


  1. WordPress

WordPress powers 36% of the internet. WordPress excels at everything from website creation to blogging and publishing to selling your wares. When you use WordPress, you don’t have to deal with coding, scripting, or any manuals. Professional themes, attractive graphics, and ease of use make this one of the most outstanding free business tools available today.


  1. Grammarly

One of the most unpleasant things as a freelance writer may be delivering grammatically incorrect examples. Grammarly is an excellent tool for not just correcting errors but also improving your writing style. Its free version is also fantastic, and it can be connected with a wide range of apps and tools for a complete experience. Its commercial edition also includes an exceptional plagiarism tool that may do wonders for your writing career.


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