10 Tips For Starting A Small Business

Digital Media Hubs Team
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10 Tips For Starting A Small Business

10 Tips to start a something which probably never heard of.

When it comes to starting any new business, suggestions and opinions flood in, each one is telling a separate opinion based on their experience. This is quite a confusing moment for anyone who wants to set up things. As a friend having acquaintances from the business field and seeing a hell lot of examples, what I believe is that this is just a self-learning process and not something which states principles to do something. So I have seen these general principles, which are no hard and fast rules but still might help do the desired thing.

Tips for starting a small business

As mentioned earlier and learning from experienced entrepreneurs, setting up a business and running it effectively is a self-learning process. This on-the-job training teaches you the vices of a business. But some decision-making processes have a lot of weightage and necessarily have to decide your growth. Proper choices and intelligent, proactive steps help one stay ahead of the curve.
  1. Excuses – There are so many people out there who want to start their own business, and who have always seen a dream to become entrepreneurs. But only a few end up being one. The reason is that there’s one excuse to do something and a hundred to not. People fear failures and try to avoid them all. A simple suggestion would start it, take genuine efforts, work smart and let things go. Be your boss, and believe your instinct with enough research.
  1. Absorb things – When it comes to advising and what your friends and family have to say, be a sponge; absorb it all. People, especially the experienced ones, have a lot to share, all relevant. This one is the best thing you can ever do. Simply listen to it all. Wait for things to be spoken, and learn from others’ mistakes. And use it well in your strategy. This will help you make fewer errors and work more effectively.
  2. Be a solution – When it comes to setting up a business, think about what your product serves and not what you wish to sell. A business with something that solves a consumer’s problem does much better as it fills a hole. Understand your product and what it offers. This will help you set up a standard for your brand and figure out if any loopholes in the strategy exist.Understand what your customer wants, their requirements, and their necessities. After this, you may introduce your product.
  1. Keep it Simple – Anything you provide should be simple and not too complicated. The business ideas you may have decided to have should be simple and easy to understand. Getting too much bogged down with details and exceeding the simplest with complexity might prove fatal for your business. Cut any unnecessary features that may water down your offering and make it more costly.
  1. Cost Count – Counting your cost is very important. Knowing your budget and taking steps accordingly may help you prevent any further economic crises—keeping a check on what is required and what is not, what is essential and what must. Things like this will help one decide the total costs and expenses and accordingly plan everything. Count on the most basic and critical prices like rent, supplies, marketing, and more.
  2. Image oneself with zero money – Many people fail to continue in the long run, capital being a huge reason. This is all because of unexpected losses, financial shortcomings, etc. At such times it is essential to understand the necessities and craft solutions so that even if one faces financial problems, the company stays out of danger. One should always have a second option where it can help the organization from nasty falls. There is an excellent chance of breakdown of organizations and failures too. Not being proactive and being ignorant of the problems can be harmful. Therefore remember to have a backup plan always.
  1. Earn in the process – Startups are high, but they’re great if done simultaneously. By simultaneously, we mean, with your 9 – 5 jobs. Having a second income is always great and helps people become successful in the long run. Take out some extra off-hours post your 9 to 5, and invest quality time in brainstorming and planning things that help build a robust and powerful business idea.
  1. Communication is the key – Communication, speaking, and expressing your opinions are essential. Socializing with people, especially when you’re into some serious business, requires a lot of talking and making people aware of the services you provide. There is a high possibility that people might just not know about what product you’re dealing with. What product and services do you offer, and why they should invest in it. They need o know, and apart from other advertising channels, word of mouth is, to date, seen as one of the most significant ways to market your service. Fake it until you make it. That’s what they say, but here we are not asking you to fake anything. Instead, just explain and put across what you offer. Communication is the key, and insufficient and incomplete communication would just not help.
  1. Know the legalities – Starting up your own business sounds exciting but talking about legalities is kind of annoying. This is why people may not consider it initially, but this would get them in trouble. Not knowing the formalities and legal procedures can create turmoil and result in problems in the long run. To get this checked, one can hire a business lawyer for it and get the process done, ensuring a safe, seamless business start.
  1. Balance passion with business – Nurturing your passion and converting it into a business is a great way, but it is not the only way. Passion drives you towards great ideas, concepts, and plans, but that isn’t enough to run any business. It would be best if you had a proper plan to execute your ideas. Always try to meet people in the same area, people with business expertise, communicate, share ideas, have their say, ask them to share their perspectives, and be open to ideas and suggestions. Someone from the same field would do great in terms of suggesting and guiding you toward the right path.

Top 10 Most Effective Marketing Strategy

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Some Effective Marketing Strategy

Elevating any business requires substantial planning and a great marketing strategy. Both are equally important and prominent in the growth of any business. This article is specially formulated to unveil all the strategies that help one elevate their business. No matter what type of business you do, a B2B or a B2C, it will help it all.

Target Your Prospects –

Meeting your customer’s requirement is the job, simply touting your product won’t do any good. This is a significant step, and all businesses need to be done, no matter how small or big. Until a target audience is not fixed, one doesn’t know whom the brand is talking to; there is a chance of failure. The research is primary and needs to be considered. One needs to research carefully and invent ideas and plans that best suit the requirement, match the needs and wants of the consumer, and help build engagement with them. A precise copy should be made, which reflects your demographics.

Gauge and Track – 

Marketers make a lot of investment in advertising their brands. A lot of time and capital goes into this process. After a lot of research and examination, this comes into practice. Many businesses are clueless about where their brand is heading, whether or not it is making progress, and whether or not it is getting viewed by the desired audience. Tools like Google Adwords, Facebook, and many others help track the progress and effectiveness of these campaigns. Making guesses won’t do the job; instead, get a clear understanding by involving tools that help accelerate the tracking process.

Know When To Advertise – 

Advertising takes a significant portion of the investment one makes for initiating a business. This is time-consuming as well as pricey. This process involves a lot of capital, time, research, and effort. After all this, it is essential to know where the investment is going and whether or not it is communicating to the appropriate audiences. Also, depending on what product is your business about, one must advertise accordingly. Spending money only, hoping to get good results, is necessarily not happening. One has to consider the product and therefore promote it. If it is a seasonal product and should be advertised in a particular month, believe it is advertising only then. Advertising it otherwise will be a significant loss.

Appropriate Branding – 

Branding makes people recollect, recognize, or figure out the brand name by merely seeing, reading, or hearing about it. The body copy, the jingles, its imagery or logo, are people able to figure out the brand name? This is why branding is an essential step in the marketing process. Often people recognize some ads by seeing their brand colours, etc. There can be an urge to change the logo or recreate advertising or its identity, but this may not be the right choice. One should brand carefully consider its brand image.

Well, Use Of Resources – 

You may have abundant or fewer resources. In both cases, using one’s resources well is very important as this will help the business grow in the right direction. Resources need to be optimized and used when most required. Depending on the situation, maximizing the use of the existing potential resources is very important.

Show Up In The Right Place – 

It is inappropriate to make many assumptions about your customer. You may like something your customer may not like. You may decide to spend on something which, according to you, feels right, may be inappropriate. You’re making a grave mistake if you’re investing massive amounts without considering the target audience. Therefore, before making plans or spending money, try to understand the requirements. Get an idea of what people like and enjoy doing, and set your strategies to maximize your appearance on platforms where your customer is likely to be. When your advertising matches your customers’ tastes, they will get attracted more and invest more time in your brand, which is a healthy sign for your business. These strategies will help you elevate your business and reach heights.

What is Digital Marketing ? & How Does It Works

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What is Digital Marketing?

Digital marketing is the act of selling and promoting services by digital mediums, leveraging the brand on the internet through social media marketing, search marketing, emails, and newsletters. The online activity to promote any brand is considered to be digital marketing. Also, due to the ever-increasing growth of the internet, digital platforms are considered the best to promote services. If one tries to understand digital marketing, people may notice that it is merely marketing via the internet. It is nothing different from the marketing we generally do. It is just an online presentation of the services you offer. The reason why digital marketing is the king of the industry is because of the daily activeness of people on the internet. Nowadays, a user spends most of their time surfing the internet, using social media, watching videos, reading articles, and staying updated. They have a pool of information available in just one tab—this is the best way to flash your advertisements to potential customers and elevate sales. This way, customers across your brand read about it, try to know it, understand your services, and even engage in it by asking questions and directly interacting via chatbots. There are many skills one must acquire to understand and learn the process. It may seem harsh initially, but as you get the gist, it’s smooth sailing ahead.

How does Digital Marketing work?

When seen in-depth, digital marketing is no different from traditional ones. In both cases, the underlying activity help is the promotion of the products. Connecting with the prospect and building a mutual understanding between the client’s needs and our offered services is helpful. It gives marketers insight into what people want. It is noticed that customers buying decision heavily depends on online platforms. People, before investing money, consider exploring the internet. Related products and services others offer budgeting, quality, best and affordable places where they get the maximum benefits—this shows how important it is to have an online process. The idea behind having an online presence is to interact and be actively present on all the platforms your prospect visits. The idea behind collaborating all and putting it up on social media is to increase the rate of viewers. Connection to solve their prospects’ problems to serve them and extend them services which help elevate issues and help people solve them. Social media helps share engaging, fun, and light-hearted content, which keeps the prospects engaged in the brand and its news. Search engine optimization (SEO) to increase the visibility of your brand. Increase its exposure, so when people search your brand, it is quickly visible, advertising to generate leads and get traffic on your website—email marketing and newsletters to update their news and follow up with their points. Together this will help your brand elevate and increase its popularity and convince people to buy the products.

Benefits of Digital Marketing…

  • Having a solid online presence helps increase popularity and engagement pre and post-sales.
  • You can increase leads and elevate your customer base.
  • Word of mouth and quick sharing of the brand through mouth publicity will happen.
One must get hands-on experience in this industry and acquire real-world skills that help one grow professionally. This is a tremendously big industry and is also changing every minute. The name ‘digital marketing’ involves mere marketing through online mediums. This industry involves extreme competition and a lot of effort. This is undoubtedly time-consuming but gives excellent results. It’s just a matter of constant dedication and careful examination of what is trending and what can be done to elevate businesses. It isn’t magic; it is merely a strategy to get brands the necessary exposure and popularity. A simple understanding of the brand’s needs and things makes it appealing and easy to communicate. These goals include generating new leads, getting new customers, monetizing the existing leads one already has and promoting the brand. Doing this will help one’s brand grow.

[ Top 10 ] Finance Companies In India

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Top 10 Finance Companies in India

1. Bajaj Finance Ltd 

One of the leading NBFCs, Bajaj Finance Ltd, is among 10 Finance Companies across the nation. The company is into lending and other allied activities. An array of lending like commercial lending, lending to big and small firms, lending to other business activities, and value-adding services. It offers fixed deposits to both retail and wholesalers. It also provides life insurance, general distribution, and even mutual fund distributions.

2. GIC Housing Finance Ltd

GIC is one of the subsidiaries of general insurance in India. This is one of the top 10 Finance companies in the country. The company is engaged and does housing finance activities. They function in the retail loan segment. They provide loans to people or entities involved in the construction of residential houses, flats, etc. The company is based out of Mumbai, Churchgate.

3. IDFC First Bank Ltd 

IDFC was founded in 2015 and is situated in Mumbai, Maharashtra. The bank deals with corporate/ wholesale, treasury, retail banking, and many others. It has over 65 branches and around 10 ATMs across the nation. It extends services like a savings account, home loans, recurring deposits, and payments through online services.

4. HDFC – Housing Development Finance Corporation 

HDFC is among the top 5 finance companies in Mumbai, a leading firm that provides housing finance. It also extends services like venture capital, general insurance, education loans, banking, etc. It is one of the first companies to provide mortgage services. It is the first to initiate life insurance services in India.

5. Indiabulls Housing Finance Ltd

This financial company is headquartered in Delhi, India, and was founded in 2005. It is a company that serves financial services to countries like the United Kingdom, India, United Arab Emirates, and many more. They mainly have their focus on the mid-market segments. This company was awarded as the fasted growing housing finance company in the year 2013 -14 by NAREDCO. It was also awarded as the most affordable housing finance company in 2015.

6. L & T Finance Holdings Ltd 

A multinational conglomerate, Larsen & Turbo, is headquartered in Mumbai. It provides services in construction, information technology, financial services, manufacturing goods, and many more. They also offer heavy machinery to various areas. It provides real estate, IT services, and construction.

7. LIC Housing Finance Ltd

LIC was founded in the year 1989. It provides services like home loans and mortgage loans. It is located in Mumbai, and its founder is Life Insurance Corporation, India. It is considered one of India’s top housing finance companies. It also provides services like a loan for flat renovation, purchase, construction of flat, etc. Its corporate office is located in Mumbai and provides aid for commercial space building.

8. Mahindra & Mahindra Financial Services ltd

Founded in the year 1991 is headquartered in Mumbai. The company provides aid to the rural and semi-urban crowd of Maharashtra. It offers various retail products and services such as tractors, small and semi-big industries, and financing transportation for commercial and personal use. The company also provides services like mutual funds, fixed deposit schemes, personal loans, etc. Mahindra & Mahindra is India’s one of the top 10 Financial companies.

9. Muthoot Finance Ltd

Headquartered in Kochi, India was founded in the year 1939. The company is engaged in providing gold loans against gold jewelry collaterals. They work for services like Finance and power generation. They provide loans again gold, especially for people who have improper formal credit for a reasonable tenure to suffice their needs and fulfilling their requirements. The company offers gold loans, foreign money transfers, etc. They provide an array of services.

10. PNB Housing Finance Ltd 

PNB Housing finance limited was incorporated in 1988. It is into providing Home loans, loans against property as its collateral, plot loans, Home construction loans, land loans, etc. This company has around 38 branches across India and is one of the top 10 companies in India.

[ Best 10 ] Funding Options To Raise funds For Your Business

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Funding options to fund your business

An exciting and helpful topic we cover today for all the aspirant entrepreneurs and also people who are into this already. Business no matter started when it always requires fuel that is money. Money is essential, and the essential thing to run any business. It is the primary reason why people fail to achieve success in the journey of becoming a potential entrepreneur. According to a study conducted in the past, about 94% of people get demoted in the first year of the business, and this is due to a lack of capital. The question arises, How can one finance his startup?

We are here with some tips which can help you continue your business in the initial stage. Let’s get a quick start to it.

1. Self-Funding

They are also known as bootstrapping is an effective way to finance your startup, especially when your business is in the nascent stage. When in the initial stage, it is often difficult for the firms to raise funding and to get people to believe in their plan. At such times, one can either invest from their savings or seek help from their relatives. This is quite a flexible option where there will be fewer formalities and easy and flexible returns. Self-funding or bootstrapping has its options and liabilities, and hence this should be considered as the first option to fund any business. Provided acknowledge what amount is required, if it is small, one can go for this.

2. Crowd Funding

Crowd Funding is an option where you seek funding from multiple people. This is a little complicated process as it requires a concrete idea that people find worth investing in. This also serves as a platform where one can gauge the future of the product/ service. Herein, you put up your plan to be discussed and spoken of. People who are ready to invest scrutinize your business idea, so this works as a tester alongside funding. Getting multiple opinions and reviews on your concept, as well as knowing how people react to it, says it all. An effective means to cover up both the purposes adequately. This is a competitive way to access funding, as there are tons of business ideas lurking already. Your approach needs to be cutthroat and potential enough to grab the confidence of investors.

3. Angel Investment

Angel investors are people with surplus capital looking to invest in startups for higher returns. They are generally into funding businesses in their nascent stage of growth. They usually work in groups wherein they screen projects and take a holistic view of the business they look to invest in, apart from investments, they also give suggestions and advice to help the startups. Angel investors have helped companies like Google, Yahoo, and Alibaba in their initial stages. They invest in the initial stage of growth of the company where they get a higher rate of return. They generally spend less than venture capital. Let us see this in the next point.

4. Venture Capital Investments

This is slightly on the big-betting side. Venture capitals only invest in companies that have higher potential. They are strict and follow a concrete pattern of funding. They usually consider investing in business against equity and hit exit when an IPO or acquisition kicks in. They provide mentorship, guide the firm, and evaluate the success of the business in the coming future. They generally go for businesses that have crossed the hurdle of the infant stage and are doing great in terms of generating revenues. Industries like Flipkart, Uber, etc., who already have a strategy in place are where their interest lies. The cons of seeking help from this industry would be, that they are interested in seeking returns right after 3-4 years of investment. If they don’t see any profits in the said period, they might want to cease their support.

5. Incubator & Accelerator Programs

It can be considered as a funding option at an early stage. This can be found everywhere, with all major cities assisting many startups every year. The difference between the two, Incubator and Accelerator. And the difference is incubator nurtures the business, it treats the startup like a baby, providing it with the shelter and an environment to grow. Whereas accelerator helps pace up the business, take it to the next level, and give it wings. This will help companies become more and connect with investors and inventors.

6. Contest

Some contests help you acquire funds by winning the competition. These competitions involve ideation or making of a product, the best idea or product wins the game, providing them with funds to elevate the business. Winning these competitions can also give you exposure to media and popularity in the business world. One can pitch it through a person or presentation of the business plan; doing this will help one grow and get reliable assistance in taking up the business ahead.

7. Bank Loans

Usually, banks are approached first by businessmen to generate funding. The majority of the banks provide loans and have multiple options to go for. The most common ones are, generating working capital loans and other is funding. This is to run one wave of revenue generation, and the stocks and debtors further decide the limits. This includes the process of sharing the plan and proving its authenticity along with the report based on which the loan is sanctioned. Different banks provide different options that can be used for your business.

8. Microfinance Companies

Non-Banking Financial Corporations are places where loans are provided without legal qualification, unlike banks. This is specially designed for people who are not conventional banking services. There is a way such business owners can raise funds for their respective businesses. This is a trendy option for people who don’t get qualified by the ban procedures.

9. Government Programs

A 10, 000 Crore Startup Fund is launched by Indian govt in the budget of the year 2014- 2015. This was done to boost the startups and aid their requirements. MUDRA that is, ‘Pradhan Mantri Micro Units Development Refinance Agency Limited, provides an initial amount of 20, 000 Crore. Ne needs to submit the business plan and wait until it gets approved. Once it does, your loan gets sanctioned. Loans are available like Shishu, Kishore, Tarun, which help entrepreneurs grow their businesses. SIBDI’s also granted a credit to the business owner, Small Industry Development Bank Of India also offers business loans to the startups.

10. Pre-selling

There are some other quick ways to arrange capital for your business. This can be Pre-selling your products and earning some. The second is to sell assets temporarily to get you covered. Another one is to business credit cards to finance your business.

Types of Television Advertising In India | Advantages & Disadvantages

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Television Advertising | Types | Advantages | Disadvantages

The Entry of Television in India.

It was initiated in America in 1950, and within just one year, it rose and reached almost all the western and European countries like Canada, Australia, and Japan. It came to India for the first time in 1959 as an experiment and, in a literal sense, started in 1976 with its commercials. It is a medium with the scientific assembling of audio, sound, visuals, light, motion, and many more. Colour transmission in India started in 1982, on the eve of the A.S.I.A.D. games in year 82.

The telecasting systems are based on mainly three coverage types:-

  1. V.H.F. – Very high band spectrum
  2. U.H.F. – Ultra high-frequency band spectrum
  3. C.A.T.V. – Community antenna television system
In the wake of television, many people enjoy motion pictures with the option to select channels.

Types Of Television Advertising

Speaking of the kinds of Advertising, there are two of them, and they are:-
  1. Sponsored Program
  2. Announcements

1. Sponsored Program

A telecast, like any story, is sponsored by the advertiser for the time. Taking this into consideration, he advertises his products or services. This helps build a brand image for the advertiser and his products. Also, the program can be designed and altered to fit the sponsor’s product.

2. Announcement

This is where the sponsor pays for advertising his products and services in these little breaks. This type of advertising is where

Advantages Of Television Advertising

1. Deep Impact

Television perfectly synchronizes sound, light, music, and picture; it is an excellent medium to showcase one’s message. It successfully catches the viewer’s attention and helps transmit the message effectively. It is considered an ideal and great medium to exhibit one’s products, and services, with its demonstration. Colour in the advertisements creates interest and makes it more appealing.

2. Selective and flexible

Like the other media, even television can be used by choice. There are three different mediums one can channel through. Local, regional, and national are the three ways one can portray its content. Advertisers enjoy the freedom to choose the time slot and nature of the message they want their viewers to perceive. This can be quickly done through sponsors and announcements.

3. Mass Communication

Television is a mass communication medium, allowing us to spread information highly engagingly. One message and appropriate selection of the slot, and the message goes nationwide. It caters to a broad audience which is why it is considered the most effective way to gain popularity.

4. Distributors Dealers

Television is one of the famous and glamorous industries; many dealers and distributors rely heavily on selling their products and services on this medium. Services are sold in a very creative and attractive manner which becomes engaging for the customers and helps them attract audiences to their channel.

5. Popularity 

Television is considered to be the popular and effective mass medium. The fact that it is synchronized, doing great in spreading information relevant to the products most effectively, increases its popularity.

Disadvantages  And Limitations

1. Short life

The commercials on television have a concise experience as they flash for a moment and disappear. Some infinite products and brands do the advertising, and yours is one of them. This is why it is said that advertising on television has a short life. You can’t be sure whether the viewer sees or misses it.

2. Expensive

One of the significant limitations is that advertising involves a large amount of money. It takes a massive investment to advertise on television. It has become even more extreme in the past few years than other mediums. Making your advertisements extraordinarily efficient and attractive is advisable to get the desired result.

3. Too Many Commercials

It is said that advertisers, as well as viewers, have high complaints about this. It is way too cluttered and constantly bombarded with new messages. This clutter reduces advertising effectiveness, resulting in disappointment in the money spent. And considering the massive investments, the confusion doesn’t help to advertise the desired message.

10 Reasons Why Content Marketing Is Important To Your Business

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Reasons Why Content Marketing Is Important.
You must have often heard digital marketers suggesting people do great content marketing for their business. Content marketing and its importance are growing like never before. People are advised to work on content for their businesses. If you have a question as to why one must be concentrating on content, then here’s the answer.  It is a key to elevate your small businesses or make your existing business get a firm hold in the market place. Today buyers actively buy products with tons of research before making their purchase decision. They scrutinize all the available options and carefully take the decision. Whether it is apparel, electronics, technology, or anything, they are always looking online.

What is Content Marketing?

This is a way to showcase your ability and worth in terms of the products or services you offer. Telling people how efficient you’re and how well you can suffice their needs—a way to convince your target audience to buy your services and build their trust in your product. Any content should be two things,
  1. Relevant
  2. Valuable
When it comes to creating content for business one must always make sure that the content adds value to the customer and make it relevant for them. Besides, this is the way a customer can make it through. This is how content helps drive traffic and get your target audiences to flood in. Companies target their audiences to make their lives easy. Understand their requirement and focus on how they can solve customer problems. With the appropriate content, they come across relevant information that helps them solve their problems and add value to their business. Cases have proved that customers built a certain level of trust in you and helped them gain trust and confidence in your service.

Let’s look at the importance of content marketing.

1. Gain A Clear Understanding Of Your Customer

Content marketing helps you understand your customers. The analytics help you track who is your customer and their activities. It gives you an insight into who your customer is and study his behaviour. On social media, we check the engagement rates, who viewed what, what people like, what people prefer reading, etc. This lets us get a clear understanding of the liking of our customers. By tracking their behaviour, we can elevate our business as we clearly will get information as to what exactly our clients look for. Its helps you create a prominent approach towards your client. Develop perfect buyer segments. Produce content that is engaging, drives traffic, and an easy call to action.

2. Build Trust

Good content is a great tool to build trust. Customers prefer the content and gain insights into your business. They start building a brand identity, and it aligned the values of a firm. They develop opinions and adds life to the brands. Content helps in the shift of attitudes of a customer from negative to positive, from passive to active. It helps give your business an identity provided the content flow is consistent. A positive brand reputation helps you keep your brand position well. Continuous delivery of content will help customers believe our brand as a leading player in the market.

3. Strengthen Customer Relationships

Great content strengthens customer relationships. Each time you deliver worthy content, customers read it, scrutinize it, and create value for it. This, in return, builds trust for the customers and confidence of your worthiness, thus getting repeated sales. Your connection with your customer is strengthened, and you’re appreciated for the content that you have developed for them.

4. Suffice The Hunger

In the world of digitalization, people quickly get information from all corners of the world. It is easy for them to access anything at any moment, just at their fingertips. People recently studied, spend 20% of their time on the internet. A significant number of people are reading content they’re interested in. People have access to information throughout on their way to home, office, meetings, etc. This makes them engage with the information on their way. As with any business, you win when the customers respond to their marketing. Today there are infinite options to assist one to create content that can connect you to an audience.

5. Set Apart From Competitors

There is massive competition in the market. Just like yours, there are thousands of other brands which are offering similar products or services. To keep yourself outstanding and ahead of the curve, great content helps you eliminate this competition. This is the best way to elevate your brand and make it edgy. As a small business one must consider content as its help and differentiate oneself from the competition. With content, you can show people what high qualities you’ve got.

6. Build A Marketing Funnel

A contemporary marketing funnel is also called a sales funnel. This is a way to identify and qualify any sales lead, understanding the buying pattern, developing different strategies to move the prospects closer to the sales, and track them to build your sales forecast. However, today this has become about content writing, tracking, and measuring the conversion rates. One must carefully understand the needs and wants of every buyer—his requirements and whether or not his needs are met. The main target of content creation is reaching to their potential clients and elevating sales. And to keep them engaged the content needs to be precisely what they’re looking for. Prospects in the first part of the funnel are looking for solutions and ways that provide solutions to their existing problems. The middle funnel leads are looking for relevant information that helps them understand to solve their problems.

7. Content The Heart Of Digital Marketing

Digital marketing is a host of digital activities, and content is something that combines all other elements. The content one can be used for many activities like email marketing, Pay Per Click ads, social media, and many more. With a concrete content writing strategy, marketers can achieve the best of things that help achieve high marketing goals and sales revenue targets. The content needs to engaging as in where the visitor once visited shouldn’t return, instead stick on to the same page and read the content. It needs to be a passive activity but a powerful one. Nurture the prospects with online content and help them meet their requirements.

8. SEO Requires Great Content

Various search engines like Google and much other work to find the most relevant and informative piece of information which best fits the query raised. This needs prominent content that attracts your target customers to stay engaged and reach the place you wanted. Always consider the fact that the search engine algorithms are changing consistently and improving at the same time. This explains the need to not only create great content but also update the old content shared previously. Relevancy is essential. Update data with relevancy, update dates, evaluate word ranking, etc. The more information and content on-site, the more chances of traffic on your page. Creative, consistent content is the key to grow business through search engines.

9. Cost-Effective

One of the best and most affordable way to generate traffic t your website. Content creation is considered to be a great tool to elevate business and generate excessive traffic on your page. It successfully generates about three times the leads. A boon to the small business owners who aim to grow but have an insufficient budget. Great content can help them get through the cutting edge competition in the market. One should consider the fact that content writing is time-consuming and a slow process initially, but it is excellent for the long run. This is true, especially in the SEO case, but other content creation also takes quite a reasonable amount of time.

10. Consumers In Search Of Meaningful Content

Customers are the king. It is essential to be proactive when it comes to content creation. There are tons of websites, and sources of information and consumers in contemporary society have become extremely smart and know what they want. Consumers have options and hence can easily switch. To keep them engaged at what you offer, the relevancy of the content is essential. One odd or irrelevant piece of information and boom! Your prospect is gone. The right digital marketing strategy and appropriate content help prospects stay, thus elevating business growth. What’s your strategy? When do you plan to start?

Top 10 Indian Mobile Brands and Companies In India

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10 Trusted Indian Mobile Brands

India has an increasing demand for smartphones, one of the fast-growing smartphone markets and the second most populated country. Some Chinese mobile companies and brands like Samsung have been leading the smartphone market, but the scenario has changed after the make in India. Let us see a top 10 list of trustworthy Indian mobile brands.  

1. Micromax

Micromax informatics is a famous brand and one of the largest mobile manufacturers in the country. A prominent Indian smartphone manufacturer and also consumer electronics. Its headquarters is based in Gurugram, Haryana, India, and despite the growing competition and intense competition, they are positioning itself successfully in electronic goods. They are into the manufacturing of low-cost smartphones and also LED and tablets. It also has handsets with different features which cater to the consumer’s requirements.

2. YU Televentures

Micromax leading Indian smartphone company, also owns another company named YU Televentures, as a joint venture with Cyanogen Inc.  Its first smartphone was named as YU Eureka is now a competitor to the Chinese Xiaomi Redmi Note 4.

3. Karbonn

One of the leading mobile companies with its products sold in countries like Sri Lanka, Nepal, and Middle-east countries. They are into the manufacturing of mobile phones, tablets, phone accessories, etc.

4. Lava

A multinational Indian mobile company deals in the mobile set and places like Nepal, Bangladesh, Sri Lanka, and the Middle-east. Lava, also owning Xolo, launched Windows phone operating systems and Android lollipop handsets.

5. Xolo

First to launch with Intel processor, Xolo, the Indian smartphone brand. One of the first Indian manufacturers to partner with AMD, the one who first started 4G – enabled handset in India.

6. Intex Technologies

Intex technologies are into the manufacturing of mobile phones, companies, also LED Incorporated in the year 1996, it is a leading company with a strong presence in various electronics. The company was started with a vision to provide people with cutting-edge technologies and value-adding products. These products are used and enjoyed by millions. They have been providing services and offering to people from all sections of society, rural and urban.

7. I-Ball Mobile

The company is into manufacturing products for the IT industry, smartphones, and the production of laptops and systems. An Indian consumer electronics company is doing well with its products in demand.

8. LYF

Reliance LYF is a mobile handset company that manufactures mobile phones enabled with 4g feature VoLTE Smartphones in India and operates with its parent Jio.

9. Spice Telecom

Spice Mobility was earlier known as S Mobility limited. The company entered the handset market at an entry-level position through an entry-level segment. The company has a chain of retail stores through which it sells its products. It sells phones, smartphones, tablets, accessories, etc.

10. Celkon

Celkon was one of the Microsoft and Android OS. The company is based out of Hyderabad, with its headquarters in Andhrapradesh and Telangana.

Importance of advertising research for agencies

Digital Media Hubs Team
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Importance of Advertising Research For Agencies

To run a successful and effective campaign, research is a prominent factor. A well and up-to-date research lead to successful advertising. The quality of research decides how much the brand will succeed. Also, it is the prominent deciding factor of the brand’s accomplishments. The two principal reasons behind this are either improving an existing brand image or establishing one. Careful research will give you insights into the target audience and how one can engage them. How can one elevate the brand’s growth, and what measures can one take to achieve success. The research is in its nascent stage; there will be many alterations, corrections, and modifications until it is 100% ready.

Reasons why it is prominent.

Thorough research before anything is essential for the following reasons:-

  • Once all the research on the competitor brands and the trends is done, one can then form a concrete strategy and develop innovative formulas for the agency.
  • As infinite competitors are serving the same products or services, knowing how to position yourself is essential. Scrutiny thus helps to understand how one should do things.
  • It helps predict the possible risks that are likely to happen.
  • Careful research helps you position yourself in the market. It helps figure out where you stand.
  • The chances of failure are reduced.

Scope of the research

  • It helps increase awareness, and check the risks which are likely to happen. It gives insight into the market and helps build great brand campaigns.
  • Analyzing the market, and the changes, and taking proactive measures to sustain the change.
  • It gives insights into the public feedback to gauge all the possible threats and keep it smooth sailing. All of this will result in healthy campaigns being presented and successful.

Types Of Ad Research

Pre-testing – This involves testing the ad before it is launched. Pre-testing the ad campaign before it hits the market is essential as marketers get an insight into whether or not this will work. I am necessary as it decides on which points the business will be built. Gauging the effectiveness of the campaign can be done through this. Hence it is essential.

Pre-testing research

Every business begins with some solid ideas. Executing these into reality is never an easy job; it is complex and involves many risks. This is proven that 65% of ideas never see the light as they fail in the creative process. Reaching your target audience is the main task, and that needs to be accomplished. A detailed study of the brand and target audience can be done through the research. This stage decides whether the idea will be accepted or not. The advertiser gets an insight into what his target audience like and prefers, helps to know the taste of its prospects, and works accordingly. This is a crucial step advertisers must adapt before proceeding with the actual production. Any shortcomings here indicate the plan to fail in the future likely. Hence it is essential to have this before getting into the tedious production process. It includes three methods wherein. First, the concept is tested, then the theme, and post the copy. Concept testing involves a minute examination of a single idea, the creative plan. It requires communication testing and how powerful the message is. The theme can be the subject matter of the ad. This involves creating engaging crisp content. This together helps a lot in the process of scrutinizing the brand and making it strong enough to face the competition.

Post–testing research

Any communication is considered to be accomplished post the audience reaction. After watching how the prospects react to it and whether or not they like it, one can decide its success. Once the customer feedback is received, the brand’s success can be gauged. Careful research is undertaken to measure the effectiveness of the brand and its awareness. How well people recall it will determine its success of it. This will eventually determine its effectiveness and test the waters. Tracking o this process is equally important and is done in multiple ways:- Inquiry – This is fieldwork. The consumers are given forms and coupons to get brand-related information. This helps the advertisers get an insight into brand awareness. Recall tests – The customers are asked to share their brand memories and what they can recollect about the brand. Sales test – This is a direct method once the campaign starts. It is a straightforward calculation of the sales tracked after the product hits the market. These are some advantages and benefits why one must consider research both post and before the campaign is run.

7 Online Business Ideas With Good Earning

Digital Media Hubs Team
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7 Online Business Ideas With Good Earning.

Online businesses are growing these days successfully. As everything is becoming digital, some brands only make money through e-commerce websites. Online business has gained popularity and has become a massive thing in the past few years. There are big brands who are entirely dependent on online business, re-selling their products. The success of e-business is all because of the ever-increasing use of the internet and the platforms available there.

We present you with a few business ideas that will help you get a quick start in the business world.

 

1. Merchandise Online

The online platform is the easiest and safest to get started with—many people who initiate business stick to online platforms, as a simple way to make money. One needs to fixate on an idea and then take it forward. It can be anything like Crafts, art, Kurtis, tops, etc. One can set up an e-commerce store on any social media platform of your choice. It can be WhatsApp, Instagram, or even Facebook, and get connected to people across the nation.

2. Mobile App Development

This could be very profitable if you got the right idea. If you acquire a great plan and decide to consult a developer to execute it, you will figure out how costly it can be to make it happen. So developing it by yourself and making it available on the google play store does the job. Even if you sell it for free, you always have earnings through in-app advertisements.

3. Blogging

Blogging is a creative process that needs to be done by acquiring specific tools which help you create, manage, link, and share your content. It can help you earn money through advertising and Google Adsense. Plus, this needs consistency and continuity to elevate the business.

4. Social Media Consultant

 To be a social media consultant requires specific skills and a careful understanding of things. They have the power and flexibility to design their trajectory. They can be considered to be the main face of the business they run. They run social media campaigns, run social media posts, help elevate the industry through engagement via social media posts, and eventually drive sales.

5. Content Writer

Content writers are writers with professionalism helping businesses produce content that is engaging and help in elevating one’s business. Some writers work primarily to design content for the web, like blogs, articles, and other web materials.

6. Online Classes

Someone who has an interest and acquires skills that add value to the society like any form of academics, dance, singing skills, drawing, language, can earn well. One can create a page on any social media and offer their services. This can be a great way to share knowledge and make money.

7. Selling Domains

 Flipping Domains can be a great business model to initiate. This is a play of buying and selling of domains. One can simply purchase domains at the cheapest rates and then sell them by putting your desired standards. You can buy from a well-known reputed domain registrar. Flipping these for a good profit in return is entirely possible. Domains are pretty low cost, and one can earn a decent amount out of them.
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