What is Content Marketing & How Content generates a link?

Digital Media Hubs Team
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Content – The King Content is the most trending buzzword in the marketing industry. It is considered the most applied and versatile marketing medium to help any business and its industry flourish. The benefits of good Content are irreplaceable. It is affordable and easy to create for long-term results. The benefits are good and highly great when collaborating with digital marketing. Content and marketing go hand in hand and are essential to online marketing today. Online marketing would do no great without good Content. Developing a digital strategy without a planned digital strategy would be no avail. It is as good as having a car parked without fuel – one can barely use it.

Content is a must, but what does it mean? What is Content, and why is it so important?

Content generally means any textual, graphic, video or engaging piece of information. Content is essential to drive Content on any website. It’s the first and foremost thing required to get any visitor to visit your site. A parked business page with no information won’t do any good for the business page. Hence stuffing your website with proper keywords and the correct information is essential. Lessor, no information won’t do any good for your business. The correct information can let you earn the right company, business, industry and more. One can make additional sales or earn customers by working in a lead-based sector by getting visitors to your website. So these help in generating traffic to your website and boosting sales.

Why is Content essential?

When your site has essential information that attracts visitors, people only then visit your website. There are specific reasons why Content is the most vital element in marketing or any website. Let’s take a look to understand things better. Inform the Audience – The right Content informs the audience about your business and industry. It answers all the questions and solves the issues of your potential customers. For example,  a page that gives clarity to an audience. This helps the customer better understand his current position and what it will take to accomplish a task in the future. So when you create and generate information, you not just help your client to understand but also tell them interesting facts about your service. You’re helping them make the right decision in purchasing and saving the client’s time and efforts. Your Content doesn’t have a shelf life. It works for days, months and years and informs your potential clients. Its value remains the same forever after publishing it. This is the foremost reason and advantage of the Content. For example, Google is one of the most significant search engines, which serves trillion queries almost every year. It serves a pool of information to every request raised by its audiences. One can say that it serves at least 1000 every minute. Creating engaging Content and posting it on a website can drive traffic to your site. To start with, a thorough study of essential keywords should help you reach your audience. Once you’re ready with a good list, you’re prepared to earn the right amount of traffic to your website. The Content should be stuffed with the essential keywords which target the right audiences and drive audiences to your desired websites. Post this, a call to action is essential as it would let your potential customer convert into a lead. Lines such as “Add to cart“, “Get now“, and “Contact us” are all effective. Adding more pages to the website will help the prospects land on their desired page with maximum exposure to information. These are some basics to generate more traffic and make a maximum of any content. One can earn links from another website. Content brings people to your website, which is how you earn sites. It works on the SEO ranking factor, which acts like a vote from google’s perspective. If you get enough links from native websites, you can create different content pages, add them to any desired search engine, and have them rank initial on the page. Content promotion is a vital element that plays a crucial role in publishing and promoting your business. No matter what business you own, a social media account must be a platform to speak and let out information about the services you provide. It can be any from Facebook, Whatsaap, Snapchat, Instagram, etc. It gives an Authority – When you write about something, you know enough knowledge about it. You’re telling the world that you have enough experience with your business or industry-owned. There is a reinforcement of your idea whenever someone links to you.

These are some benefits of good Content.

What is Offline Advertising?

Digital Media Hubs Team
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Offline advertising is showcased via offline channels like television commercials, newspapers, radio ads, billboards, flyers, etc. There is no online platform taken into consideration. In a world with everything online, a huge question that lies ahead of everyone is, a hat is a need for offline marketing when the majority of things function online. The answer to this would be that most of those with access are sorted, but how about people without the internet? As most demographics have access to online media, some parts of the audience are still deprived of it. People who do not have access majorly come from poor or rural areas. As the customers are spread throughout and spread in the majority, one can’t rely on just online marketing, so offline marketing becomes essential. They can then reach people far from the internet’s reach. Hoardings, billboards, and newspapers are still a mode of mass communication that can serve the audience with no or little exposure to the internet. Thus online marketing can never overtake offline medium. No matter how much online media flourishes, offline can never be replaced. Some results show that people generally become aware of online services and products through the offline medium. And therefore, both hold equal importance. Therefore online marketing is essential for firms and businesses to gain and boost the popularity of their respective brand. The advantages of offline advertising are many; let us see what they are: One prime and essential advantage of offline marketing are that your one advertisement published in a newspaper is seen on a couple of other offline mediums like television, magazine, billboard, and radios. By doing this, the potential customers have been hammered with the information repeatedly. And finally, after creating a desire are compelled to buy the product. This is considered the traditional medium of marketing and is still being widely used by many people around the nation—irrespective of the company size. The advertisements, mainly in a newspaper or news, often are a part of offline marketing which can be in the form of direct or partnership. Large hoardings are very informative and hold a lot of attention. The evolution of offline methods has brought tremendous change in the presentation of these. Also, their exposure is now to the masses. It depends upon whether the company wants to go for an online or offline medium. With an increase in offline marketing, the visual presentation and its exposure also increase.

What is Online marketing?

Digital Media Hubs Team
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What is Online marketing? Online marketing is a medium of leveraging any brand or service through online platforms, leveraging brands on web-based channels. It includes emails, social media, digital advertising, search engine optimization, Google Adwords, etc. The main objective is to leverage and elicit more audiences to the channels where they spend most of the time reading, researching, and socializing online. Widespread adaption to the internet and for all business and personal affairs has revolutionized the internet and generated many channels and platforms to spread the word. These are the mediums used to attract, entice and engage prospects through creative visual content. The prime benefit of marketing stuff through the online medium is that one can track any channel and its progress. How do channels acquire your content, and what’s their experience. Further analysis can be done concerning which channel functions effectively, and one can modify its strategy accordingly. Marketing channels are cost-effective based on conversion rate, whereas email marketing is effective at acquiring valuable customers to purchase their products and services. Tools used in online marketing are: Online Advertising    
    • Email Marketing
    • Search engine optimization (SEO)
    • Events and webinars
    • Pay-per-click advertising
    • Video Marketing
    • LinkedIn Ads
    • Affiliate Marketing
   

A considerate shift in business, moving from Offline to Online Marketing.

We live in an era where online information is available in abundance. A website is considered the best platform to showcase your company’s details and attract more customers. A website is the best way to portray your service details with almost everything digitalized. Not having a website can make you lose tons of potential clients. One may lose a significant chunk of clients or a pool of opportunities without proper online engagement. A website has an infinite reach with a large pool of prospects—a simple, cost-effective method to reach your audience quickly. Unlike an online business, the offline company has specific times defined when a customer can access it. But on the other hand, a website is available and easily accessible information available out there quickly. This is the primary reason people are switching to online from offline marketing.

Top 10 Ad Agencies in India

Digital Media Hubs Team
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Top Finest Ad Agencies In India.

An advertising agency, often cited as a creative agency or an ad agency, is a branch that deals with uncovering, selecting, reshuffling, combining, and synthesizing pre-existing facts, skills, and ideas. Hence Arthur Koestler, in his landmark book The Act of Creation, calls “bisociation” a creative word for collaborating existing ideas to create something” original”. So the object is not something new but a unique combination of existing elements. Original means untried and therefore entails risk. Risk is at the heart of creativity. New ideas must be protected, says management guru Peter Drucker. “The innovative company understands that innovation starts with an idea. And ideas are somewhat like babies – they are born small, immature, and shapeless.” Working in this field starts with the principle of tolerance for error. Risk. Successful creative work is always original in concept and execution. An ad agency’s prime role is to plan, handle, and execute its clients’ advertising and other promotional strategies. An advertising agency always remains independent as it creates art from the outside world’s perspective. Irrespective of external or internal, it always remains independent. It varies from agencies; some are into mere advertising while some take care of marketing and sales too. An Agency may be hired for numerous reasons, including advertising for television, radio, online, etc. Agencies serve their clients with creative advertising solutions that help them grow in their business—marking their place in the competitor brands and adding a stable brand positioning to their products or services. The sole purpose of advertising is to inform the consumers about the products and services they produce. Some other purposes of advertising are:-
  • Awareness
  • Adding brand Value
  • Generating sales
  • Building the brand image
  • Invigorating the brand
It makes consumers aware of your brand in the market. To be in the competition and lead the sales, one must be constant in its approach. When introduced initially, a product doesn’t immediately gain attention; consumers need to be made aware of the new product and its benefit.

Here is a list of some finest advertising agencies:

1. DDB Mudra Communications

The DDB Mudra Group, a fragment of the DDW worldwide communications group, is India’s first and largest integrated marketing communication and service network. A top-rated communication service. Leading marketing and creative service providers, a part of DDB Worldwide Group. One of the significant and most influential systems in the world. It is widely favoured to chance and influence behaviours and perceptions of the customers. It has some proprietary tools and other engaging, emotional advantage thinking culture that makes the business more creative and growing. Its underlying driving force is creativity. They believe in the power of ideas; these are highly nurtured here and grown with careful consideration. Creativity is the essence of all the platforms, whether it’s a TVC, a print journal, or a radio jingle. These offer a unique blend of brand strategies, campaign design, analysis, content solutions, media planning, and buying. A better understanding of what its customer wants and what’s best for a client does the job.

2. Ascent Advertising

Ascent advertising is an ad agency that provides 360-degree advertising and marketing solutions to ad some spark or a punch to your headline to make it more engaging. The right marketing strategy with the right advertising idea and extraordinary creativity flowing makes it a fantastic option for people who lack a spark in their brands—indulged in this field for good 18 years and working consistently in advertising, designs, and digital marketing. With Ascent advertising, you will experience one of the most collaborative and stimulating interactions, all focusing on taking your brand towards excellence. Here creative marketing focuses on providing some real-time contemporary and modern marketing solutions. There is a team of highly proficient digital experts, marketing strategists, and creative wizards who help this process to happen. Ascent Ads has improved over more than 200 clients over the past 18 years with diversified, innovative techniques.

3. Grey India Creativity

solves business problems, is the underlying driving force of Grey India; they have a firm belief in this. Ideas are the laying foundation of successful campaigns. At Grey India, plans are considered to be essential to interactive communications and engagement strategies. Then combined and transformed with high technology and concept-driven campaigns. Careful consideration is given to data-driven cultural and behavioural insights and some strategies that practical ideas to be built.

4. Rediffusion (Y&R)

One of the biggest independent ad agencies, successful and confident in its emergence. A name behind all the country’s big brands like Colgate, Maruti, Lakme, Asian Paints, and many more. An agency has been working for years to serve brands with extraordinary approach services to its customers. Services like-
  • Brand Advisory Services
  • Creative Content Development
  • Digital Services
  • Direct | Data | CRM
  • Healthcare Communication
  • Media Services
Some outstanding campaigns like that of Virushka, SBI Home loans, Parle, and many more were remarkable work.

5. McCann-Erickson India Ltd

Founded in 1985, this company’s line of business includes making advertisements and placing them in newspapers, magazines, radio, television, and other media outlets. McCann provides enhanced and magnified seamless collaborative marketing strategies. McCann has created some famous and iconic advertising campaigns in the past century. As a renowned advertising agency, McCann provides an unmatched creative, strategic combination of ads and concepts that potentially hold the interest of its consumers. Considering evolution as a virtual drive, powerful ideas help brands play a meaningful role in people’s lives.

6. Ogilvy & Mather

A world that revolves around making brands better, better in the way they communicate, the meaning, their purpose, coherence and shape, convert their story into something meaningful and relatable.

7. JWT – India

JWT derives its name from James Walter Thompson, who bought the company in 1878 from William James Carlton, who founded it in 1864. A leading integrated communication company specializing in Advertising, Digital, Activation, PR, Direct Marketing, Designing, Social Media, and other communications. Ever-evolving these throw absolutely new communication opportunities for content creation and different strategies. They focused on customer-centric, relatable ideations and were liked by the customers. The firm practises mainstream advertising, digital advertising, and more.

8. Triverse Advertising

A brand creative agency aimed at providing any business with a full spectrum of innovative solutions to help excel your business. No matter how new or old your firm is, JWT will get things running smoothly with a meaningful brand design language. Scrutiny of critical indicators is done to understand the core of the problem, and then a solution is provided. This is done to ensure the best quality work, and produce content that is impeccable with detail tailored to your brand.

9. Dentsu Aegis

A specialized team of leaders in their organizations delivers as a part the most innovative and integrated design solutions. They are innovating how brands are built, designed to make the right strategy complete with the ambition to have sustainable business growth for your brand. Help to build the right relationship with their valuable customers to keep growing in their respective industries.

10. Chaitra Leo Burnett Pvt Ltd

Their belief that creativity has the power to transform human behaviour has led to successful years of glory. The core belief they religiously follow is ‘HumanKind’. It’s not related to any advertising strategies, concepts or marketing ideals; instead, it’s directly related to the people. People are the purpose Burnett’s drive for. They serve the actual human needs and not customers; there is a personal relationship they acquire over the years with their valued customers by providing services that cater to their requirements. They believe in ideas that genuinely move people.
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