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Free Tools for Social Media Marketing


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Social Media Marketing is all about staying active and engaging on social media. It’s about paying attention to your social media and remembering that magic doesn’t happen in a day. You must carefully design, manage and curate a great social media strategy for perfect social media marketing.

Various social media platforms are being added these days, and this is the time when social media plays an important role in everyone’s life. So maintaining social media accounts on all these platforms and keeping your audience engaged is not easy. For this, you need time and more and more interactive content per your customers’ needs. We have some free social media marketing tools to relieve stress that would help you manage your work efficiently and effectively.

Top 10 Free Tools for Social Media Marketing

  1. Later

As Instagram is turning out to be the most used social media network these days. Later started as an Instagram scheduling tool, but since then, they’ve introduced compatibility for other social networking sites and are constantly adding new features. The app places a significant emphasis on visual material. Later supports all of these possibilities, whether you want to plan in-feed picture or video posts, stories, or slider posts. Later offers a free subscription that you can use indefinitely, but pricier plans include features like statistics, stored captions, scheduling stories, and more. Their premium plans begin at $9 per month. Later’s premium price levels include a Conversations feature to help you navigate your Instagram comments. From your desktop computer, you can keep track of and react to all of your Instagram comments.


  1. Canva

If you are looking for some tool providing you with templates, then Canva is the right choice for this. Canva’s social media templates follow the size meant for each platform so that you do not have to fix the size of the image. If you like your own created design and want to use it again, then Canva also allows you to reuse your own designs by changing the text or image in it. Canva is a fantastic tool for anyone in charge of social media accounts. You may build designer-level marketing materials by employing any of their hundreds of ready-made designs. You can now connect your social media accounts and post or schedule right from Canva. They provide a free version that gives you reasonable access to unique pre-made layouts.

For just $12.95 a month, you can access all of the templates with the pro subscription. By upgrading to Canva Pro, you can use a single click to set and preserve brand colours and fonts, add GIFs, and scale designs for other platforms.


  1. HootSuite

Hootsuite helps you manage all your social media accounts in one location. Social media is crucial for business, but running and managing campaigns across numerous platforms is a significant burden. Fortunately, services such as Hootsuite make it easy to automate the same way your social media marketing as you need to. You can plan posts, react to followers, and monitor analytics across all of your social accounts without logging in separately. Thanks to built-in collaborative tools, you may use it to manage postings, receive detailed reports, and interact with your team members. It allows you to watch what your consumers say while seeing many feeds simultaneously. A free restricted plan with three social accounts and up to 30 scheduled messages is offered. Its features interface with Facebook, Twitter, Instagram, Google+, and YouTube, providing you with a detailed overview of your data and the ability to communicate with potential clients. You may also include additional community-based sites like Reddit and Tumblr to collect even more input and consumer data. By monitoring influencers and hashtags, the interface also makes it simple to identify trends. Hootsuite provides a 30-day free trial, and pricing schemes start at $19 but may reach $599 for Enterprise services.


  1. Planable

Planable is a social media collaboration solution that enables marketers to collaborate more effectively and efficiently. So, if efficiency is essential to you, this is the option to consider. It’s one of the most visually appealing systems for marketers, allowing them to develop, plan, discuss, evaluate, and schedule social media posts. It is compatible with the most prominent social networking platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. Planable is solely focused on collaboration and approval, so you can receive comments on each post, hold dialogues, seek and receive permission, and schedule automatically. They provide a free plan to get you started, which allows you to test all of the tools for the first 50 posts.


  1. Buffer

Buffer at first started to work as a scheduling tool for Twitter. But now, it is meant for almost every platform like Instagram, Facebook, Twitter, and others. It even helps you shorten the web links when you need to post them in any caption. You can also create a scheduling post for a specific time that reaches out to your audience at the designated time. Buffer, a social media dashboard, allows you to fill your social media feed with valuable and entertaining material without spending half your day signing in to Facebook and Twitter. Its Chrome extension integrates neatly and never gets in the way, yet it is always available when needed. It is a more straightforward and more efficient method of organizing your social media, and you’ll never be more than only a few clicks away from putting up whatever you desire. Buffer supports over seven different platforms, with the free plan allowing you to add up to four.


  1. Buzzsumo

You may use BuzzSumo to check what’s popular on social media and the items or phrases your target audience is looking for. Brand monitoring tools can help you keep track of your competitors. The free version only permits up to 10 searches in a month. Premium editions vary from $99 to $299, although yearly plans give a 20 per cent savings.


  1. MeetEdgar

MeetEdgar is your handy automatic content manager. It is a social media management solution that manages the re-sharing of your content and maximizing your social traffic. Using a browser plugin, you can maintain your social media pages like Facebook, Twitter, and LinkedIn pages supplied with postings and check-in from anywhere you use your smartphone. MeetEdgar enables you to plan content re-sharing and track traffic, all while increasing engagement and improving the ROI of your digital content. You may enhance traffic and engagement by bringing out evergreen material regularly. If you use an automatic auto-refill queue, you will never run out of regular postings. It also has a category-based scheduling tool that allows you to blend different sorts of material so your audience is never bored.


  1. IFTTT

IFTT is a mechanism for connecting various applications. While it is primarily intended for personal use, it also has several features for automating your business. This free tool allows you to link your preferred services that you use daily, such as Amazon Echo for online searches or Dropbox for file sharing with colleagues. It is also a simple method to incorporate automation into your life, allowing you to bypass the tiresome everyday duties and focus on more essential things, such as storing every file in your email to Google Drive or sharing mailing statistics with your team. IFTTT automation begins immediately once the trigger action occurs.



When you publish a social media post, you have limited space and time to draw attention to it. If you have a lengthy or intricate message to convey, you must make your point before followers scroll through. Infographics take advantage of the power of pictures to captivate attention and communicate more complicated ideas. Without a visual design experience, you can use this free social media tool to produce professional-looking infographics. Begin by selecting a simple template. After that, include graphics, charts, statistics, and other visual components. You may use animated GIFs to add motion to your infographic. now integrates with Unsplash, allowing you to include royalty-free photographs in your design.


  1. TweetDeck

TweetDeck will appeal to those who count on Twitter to spread their message. TweetDeck is a free tool that allows you to manage several (unlimited) Twitter accounts from a single interface. You may design your unique social media dashboard to send and receive tweets and control and report your Twitter profiles. TweetDeck makes monitoring your Twitter social media activity simple by providing an overview of all your material and future post scheduling. TweetDeck is available as a web app, a Chrome app, and a desktop client. TweetDeck may be configured to post scheduled tweets, create Tweet lists, and much more. And the best thing is that it’s always free.


While maintaining your social media presence and putting your material in front of a larger audience might be difficult, there are certain things you can do to make it simpler for yourself. This includes using applications to aid you with tasks that don’t need you to use your creative abilities, such as scheduling. We hope you find these above-provided apps useful. We hope this post might be helpful for you to reach your business goal.

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