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Indian Government Cracks Down on Dark Patterns, Paving the Way for Transparent E-Commerce!

In a groundbreaking move, the Indian government has declared war on dark patterns in the realm of e-commerce, aiming to restore power to the users navigating the digital marketplace. This strategic move is set to revolutionize the online shopping experience, marking a decisive shift towards transparency, honesty, and a user-centric ethos. In the wake of digital evolution, governments globally are taking decisive steps to safeguard online users from deceptive practices. One such monumental move comes from the recent ban on the use of dark patterns, a significant stride towards ensuring a transparent and trustworthy digital environment.

The Dawn of a New Era

As the ban on dark patterns takes effect, users across the nation are witnessing a positive transformation in their online interactions. The government’s intervention seeks to dismantle deceptive practices that have long plagued e-commerce platforms, empowering users to make informed decisions with confidence.

Unveiling the 13 Dark Patterns

Let’s delve into the treacherous terrain of dark patterns that are now officially banned: 1. False Urgency: Creating a false sense of urgency to pressure users into hasty decisions. 2. Basket Sneaking: Stealthily adding extra items to the user’s basket without explicit consent. 3. Confirm Shaming: Guilt-tripping users into accepting undesirable choices. 4. Forced Action: Compelling users to take actions they did not intend to perform. 5. Subscription Trap: Trapping users into recurring subscriptions without clear disclosure. 6. Interface Interference: Manipulating the interface to steer users towards unintended actions. 7. Bait and Switch: Advertising a tempting offer only to substitute it with something less desirable. 8. Drip Pricing: Gradually revealing additional costs during the checkout process. 9. Disguised Advertisement: Blurring the line between content and advertising for deceptive purposes. 10. Nagging: Persistently pushing users to make decisions against their will. 11. Trick Question: Employing misleading questions to extract unintended responses. 12. SaaS Billing: Ambiguous billing practices in Software as a Service (SaaS) models. 13. Rogue Malware: Covertly introducing malicious software into users’ systems.

A User-Centric Future

With the ban on these dark patterns, users can now navigate the online space with a renewed sense of confidence. The government’s decisive action reflects a commitment to fostering a digital landscape where trust is paramount, and users are treated with the respect they deserve. This marks a pivotal moment in the evolution of e-commerce in India—a moment where the power is unequivocally shifted back into the hands of the users. As we bid adieu to dark patterns, we welcome a new era of transparency, integrity, and user empowerment in the vast realm of online shopping. One swipe at a time, India is paving the way for a brighter and more ethical digital future.

10 Unique Ways to Grow Your Business Fast

Grow Your Business With Unique Growth Strategy…

Let’s confront our shortcomings! There is a time when things just don’t seem right—known that if a company’s growth demotes, there is a high chance of the company going bankrupt. Scaling one’s business is hard and takes a considerate amount of time and effort. It’s a complicated process and a lot to be taken care of, including sales and marketing. Business is something where there is an imbalance of consistency and many ups and downs. One may grow as quickly as one may fall. To elevate your drowned business, here are some tips which will help you grow up soon. If you are struggling to grow the business, don’t worry, things will soon be beautiful. A business or a 9 to 5 job? The choice is yours, but this risk is worth taking in the long run. Whatever strategies you wish to use, ensure it’s for a long-term benefit. Anything for the short term can be deceiving. Here are some strategies that will help you to Grow Your Business Fast. 1. Building a Sales Funnel The key to a fast-growing business is making a business funnel. You are probably making a mistake if you don’t have one yet. They help in automating a business that helps a business grow quickly and most efficiently. There are some processes involved that may seem harsh, but once things are in place, your business will take a flight.

2. Communication

Communication is a process that needs to be carefully done. Right from your employees to existing and potential clients. Is your brand message clear to your prospects? Is communication effective? If not yet done, it’s never too late. Get some insights about your communication flow; an improper communication strategy may not help a company grow.

3. Optimize the usage of a customer management system

Tracking transactions can be a tedious job to do. Nobody wants to invest time in this; besides, it gets hectic as the business grows. So, therefore, to keep things simple and easily scalable, a customer management system is essential and should be considered. There is a pool of options available, but one must choose according to the company’s relevancy. There are several CMS systems; find the one which best suits your requirements.

4. Target Marketing Campaigns

Consumers are bombarded daily with tons of ads. To keep your brand superior, know where and how can your target customers be hit. Whether digital, traditional, or non-traditional, being in the right place, at the right time is all it needs, whether physically or digitally. This will not just narrow down your process, but it will also be beneficial as targeting a part will cut down the cost and be more cost-effective.

5. Know who your competitors are 

When a brand does its marketing, it is imperative to know who its competitors are. Unlike you, there are tons of other brands that are advertised daily. Scrutiny of other marketers can have their plans uncovered which may help you buckle up and strategize out of the box. References of whether or not a specific strategy works for them may work for you as well.

6. Product Development

Keep evolving, and get new products in the market to increase your brand area. But make sure that the products are merely not to elevate sales but also are fulfilling customer’s wants. Product extensions, reformation, etc., should be done considerately. It will scale up only if it serves benefit to the consumer. Make sure all the requirements are fulfilled with quality.

7. Mergers or Acquisitions

If you’re satisfied with your position and are willing to explore, acquiring, or merging are the options one must try depending on how your company performs, merging with companies accordingly. It might be great to get received by big industry, but then there are chances that in the latter scenario, one may not get a say anymore. But it might be suitable to elevate the business and your employee’s growth. Post merging, integration should be worked on.

8. Alternative Channels 

If you’re selling your products/services through retail stores, or wholesale, you’re probably not doing either of them. One must try to explore opportunities for business from all possible ways to expand the business. Make sure you are giving equal attention to both the channels. Slightest ignorance, and your plan might fail.

9. Brand Differentiation 

There are several brands in the market. Some provide similar services, some different, but either way, the products do exist in the market. There is a vast competition your product faces. Hence it is essential to understand the game and differentiate your product effectively.

10. Build an email list 

The most effective and best way to grow any business would be a great email list. One must have a lead magnet, and with this comes a proper sales funnel. An email list of all the potential prospects would help you elevate your business.

[ 5 Tips ] To Start Travel and Tourism Business in India

Travel and Tourism Business in India

A friend of mine visits countries travels and has his leisure time almost twice every year. Ahh! What a life! Do you feel the same? Do you wish to visit places and take breaks from your stressful lives too? If yes, this article is for you. We all have a dream; we all want to visit places; we all want to have some fun apart from our tedious 9 -5 jobs. A disease called stress piles up, and we have no way to let go of it. Busy lives, sedentary jobs, daily schedule, piss off sometimes. They often say one will never get bored with their jobs if they start enjoying the work. When can a person enjoy his work? Only when he likes what he does, isn’t it? The answer to this is, ‘YES,’ one will start appreciating and stop pissing off when they love what they do. Have you ever thought of initiating a business that lets you travel the world and fill your pockets simultaneously? If not, it’s never too late. ‘Tours and Travels’ is the key. Vacations can be rejuvenating for all of us. One break from the daily schedule can do wonders. This is a business through which one can explore the goodness of nature, meet new people, and earn from it. The question that strikes your mind is, where shall we start from? How do we initiate this? How do we get business, travel places, contact, and many more? Worry not; we’re here to help you. This includes a lot of brainstorming, thoughtful planning, and also economic stability. One may start with a small team or small startup and slowly excel as the company sustains. To make it a big success, one must strategically plan great deals and offers to survive the competition: strong marketing, branding, plan of execution, and many more.

5 Most Essential Tips To Start Travel and Tourism Business in India

1. A Concrete Plan When spoken of a business, the very next thing we need to figure out is a proper plan, a business plan that helps one to execute a plan. There are multiple business models and strategies; one has to choose a suitable plan or get others to do it for you. It involves processes like business registration, licensing, etc. Depending on what type of plan you have for your business, steps for the same should be taken. E.g., if you’re planning to start a home setup, you must set up your game accordingly. It would help if you searched for a host travel agency where you can be an independent contractor. Depending on what type of business you need, the strategy can be figured out. The type of business highly depends on the kind of funding you want. If you lack this, you may seek investors or approach a bank for a loan to get you covered. One must begin exploring opportunities, ding enough market research, and analyze it thoroughly. It may take an amount of time, but once things are in place, the later part will be smooth sailing. Proactive planning is always suggested while you’re stepping into the business world. This will surely get you more success. Early planning will help you get a clear understanding of the market and your position as well. Participating in similar company events, participation in those will help you understand and get a better picture of what you’re looking at. 2. Identify your customer Targeting who your target customers are and what their taste is. What would they prefer and want? Planning and crafting plans that suit their preferences—adapting a marketing plan that fits the consumer’s requirements and is equally affordable. In the initial stages, one can collect and build data for your company by traveling himself. 3. Deal with the legal side As per the legal system, not much is required when starting a tourism business. Getting your company registered is the first thing to do. Now once you get started, choose how you want to register your company; is it a partnership, or anything. Once selected the structure, things can be taken forward. 4. Branding Once you figure out your business strategy and know who your consumer base is, it’s time to get started on creating a reliable brand name. This is important as there are thousands of marketers lurking and giving a hard time. To outstand this, having a reputable brand name with a particular image is essential. This needs to be done by considering customer choice. Because in the end, it’s the customer that matters. How your consumer will perceive it and whether they will like it. The more your brand is loved by your consumers, the more likely it is to grow. 5. Market and Launch – This process involves maximum investment. An investment that is huge, but if invested in the right place, will give you great success. This should be done after thorough research and scrutiny of the market.  

[ Top 11 Free ] Important Social Media Marketing Management Tools.

Is Social Media Marketing Management Tools Important? Absolutely! Social Media Marketing is one of the affordable and cost-effective online marketing media. It’s achieving a lot without investing much. One can grow their visibility and brand awareness and effectively track their audience for free. But when gauging the growth, one needs more than this. Some essential tools of marketing are a must-have to track engagement. Great social media tools help you find a pool of content to share. Time management of scheduling posts, effective engagement gauging, etc., can be quickly done. This is indeed the best part of social media marketing. You need help or at least tools. Lots and lots of tools. Here are some Tools for Social Media Management once can use:
  1. OptinMonster
  2. ZeroFox
  3. CoSchedule
  4. Tailwind
  5. Crowd Fire
  6. Social Flow
  7. Feedly
  8. Tweet Deck
  9. Buffer
  10. Later
  11. Hootsuite

Social Media Marketing Management Tools In Detail.

1. OptinMonster – This is a potent tool that has a high impact. This tool lets you engage visitors at the very moment. It has a ready-made drag and drops templates and some visually engaging creative templates that help you build high-engaging lading pages. Growing your mailing list, your customer base, and measuring its growth are all possible with this tool. This can now be used for your social media marketing campaign. The chatbot allows you to connect with many at one time. It helps you manage your Twitter, Facebook, LinkedIn, and Instagram accounts, where you can schedule your posts outside the platform via handy Chrome extensions. 2. ZeroFOX – A  tool that secures your brand against all the hackers looking to barge in on your social media accounts. Apart from that, it helps the brand owner protect and maintain its social media reputation. This is done by keeping track of content and removing unwanted and inappropriate content that can prove fatal for your social media account. They disseminate unwanted, disruptive content and protect accounts against scammers. ZeroFox is like a massive public relations tool that has security features. 3. CoSchedule – This is a famous name most of them have heard of, CoSchedule is not just a tool to schedule and manage posts but also to manage social efforts, engagement, and even team collaboration. Social media engagement scrutiny, email marketing, and other required features. It takes care of all your social media and social efforts. It helps you keep track of your posts and update you about when the next job needs to be scheduled. 4. Tailwind – Tailwind helps create content on apps like Pinterest and Instagram. Bulk upload and multitasking are what tailwind is known for. It enables you to schedule content more comfortably and conveniently through its calendar, the drag and drop. 5. CrowdFire – Though established, it’s still a growing social media platform. It assists in managing social media accounts and publishing great content. The best part is that it doesn’t stick to this, but it does more. It automates postings, updates sites, mixes articles, and suggests new stuff. This, in all, helps you pump up and add life to your account. You may give it a try as it is entirely free. 6. Social Flow – SocialFlow allows you to schedule your posts based on when your audience is active and engaging in real-time. This helps you post content in bulk and without segregation. It picks the appropriate content in real-time and correctly publishes posts. It just makes the management so much easy. 7. Feedly – Feedly is a tool that helps you collect information from infinite sources, which then can be combined and written in the same feed that one could browse at one’s own leisure. It gives ample options to aggregate content and helps you never run out of content for your page. 8. Tweet Deck – This is mainly for our active Twitter users. The unique functionality of Tweetdeck helps you beat the noise and take some time to build meaningful engagement with your customer base. It’s limited to Twitter, a Twitter-only tool. It helps monitor hashtags, specific users, and much more. 9. Buffer – This name is quite popular in scheduling and managing your social media platforms. It not only helps manage Facebook, Twitter, LinkedIn, and Instagram, but it also helps one schedule posts outside, via some chrome extensions. One user can use this by linking three accounts at one time. And schedule 10 posts per account. 10. Later – Like other tools, Later also helps you keep your page with content and pictures. Beautify your profile and keep it engaging. Drag and drop the most beautiful images and make them entertaining. 11. Hootsuite – One of the famous names in social media management tools. It offers both free and premium plans to the users. It enables one to post pictures, upload videos, and perform other vital tasks.

Digital Marketing Agencies in Mumbai

Here we have covered a complete list of the best Digital Marketing Agencies in Mumbai. Digital Marketing is the most common word heard for Marketing that uses digital platforms done via the internet, is called Digital marketing. It’s the most common and widely accessible method of marketing. It uses mediums like mobile phones, computers, and other digital mediums to leverage its products and services. They do their research work before and prep before indulging in any hardcore activities. The internet is consistently growing and evolving, making it more difficult as thousands of other people are trying to get on the board. To be found by the right customers is the key. We help our clients reach potential clients. We make our clients visible and seen in the competitive clutter of the competitors.

List of the best Digital Marketing Agencies in Mumbai.

1. Ascent Advertising  Ascent Advertising provides a 360 – degree marketing and advertising solutions. It includes a variety of digital marketing solutions like website design and development, video animation, search engine optimization, social media optimization, paid marketing, ORM and Online branding, email marketing, content writing and marketing, mobile app development, games & AR, VR, etc. They provide a wide array of services for businesses and brands to elevate their sales, especially in crises like COVID-19. For small companies, as well as big ones, digital marketing is an easy and affordable way to elevate your business effectively. Website – https://www.ascentads.com/ 2. A&B Digital Marketing Agency – They are into 100% digital advertising. They are purely based on digital mediums, and welcome new ideas, and creative suggestions. They believe in complete client satisfaction and the happiness of the clients. They were serving consistently to achieve job accomplishment. Detailed research is done prior they take up any job. Consider them as one of your company employees, and enjoy their services. There is a heart-to-soul connection and understanding of the customer’s emotions. Services like Digital strategy and planning, social media management, SEO, Digital Advertising, Influencer marketing, VVR, Chatbot, and 360-degree digital marketing services. 3. Brandwitty – This company was started by two young professionals who have earned a lot of success in the past few years. They began in 2014 and had been providing effective services to brands in elevating their businesses. They are not masters of all trades but specialize in one and work excellently in their field. They focus on providing brands with the correct exposure through different digital mediums and varied services to take brands to the next level. They have a team of reliable, efficient, and experienced members who are experts in helping perform. 4. Orion Digital – At Orion digital, we have adapted the art of providing, executing, and creating content that matches our client’s requirements and running digital marketing campaigns that help understand the prospects and instantly trigger traffic to our client’s website. We help them with the best possible methods and services and engaging content to gauge progress. They provide social media marketing services to various segments, such as follows:
  1. Consumer / Lifestyle/ Luxury products
  2. Healthcare
  3. Hospitality & Travel
  4. Entertainment
  5. Education
  6. Services (Financial & Professional)
  7. Corporates with a known public reputation
  8. Individual subject matter expert
5. Webmaffia – Webmaffia is an award-winning digital marketing company that is a growing creative company with every passing year. They believe in the delivery of emotions and strongly connect, not mere concepts. They brainstorm to connect audiences with the brand. Also, careful consideration is given to the client’s requirements. They thoroughly study the client’s brands, and after careful consideration, they provide concrete creativity, which elevates their brand. They provide services for website designing, creating creative campaigns, run social media campaigns. This is done to connect emotionally with the audiences and trigger traffic on the site. 6. Altorise – Specialized in digital marketing, they specialize in compelling customer experiences backed with technology, development, and mind-bending design expertise. They strategize around brand growth and understand their target audience to the fullest. Brand identity is clearly defined as there is cut-throat completion in the market, and they offer the best for their clients, right from the brand identity, its core values, user interface, or social media campaigns. 7. Socio Squares – These highly concentrate on creativity plus technology to bring the best of both worlds. Coping with the market and elevating brands to the next level through the two main factors is their forte; it’s a partnership between creation and code. Something that, with looking pretty, creates utility for your brand. A complex layer of creativity is mixed with leading-edge technology. A fusion that is strong than ever. 8. Digi–Chefs – A strong team of creative heads and expertise in digital marketing leading in digital campaigns focused on the growth and marketing of their client brands. A friendly marketing partner that understands your every need. A secure and confidential team of expertise that extends support, the high authorities in the team during the process involve themselves actively to deliver the best of services to upgrade the brand. 9. EAD Cosmos – These are not merely digital service providers; they are creators that look at the world with an artistic opportunity. Considering the world as an endless source of inspiration, they playfully use creativity to outstand the competitors and elevate support for their client brands. Being witnessed in the ever-changing marketing phase, they’ve emerged more reliable and more potent in terms of the services they provide.

[ Top 15 ] Food Companies in India

Food Brands/Companies In India

India is one of the second-largest food producers in the world. There is rapid growth in this industry, and it is expected to rise to twice the current situation. A lot of technology and new latest food processing techniques go into this to meet the growing demand of modern India. These serve a variety of food products, right from vegetarian to non-vegetarian, fast food, health care products, etc.

Let’s start with the top 15 food companies in India.

1. Nestle

Nestle is one of the popular FMCG brands we have in our country. They are known for various foods like fast foods, confectioneries, ready-to-eat food products, etc. One of the famous brands Nestle has Maggie. This is a subsidiary of Nestle from Switzerland, founded in 1866. It has a total of 8 manufacturing plants and four branches in India in Delhi, Mumbai, Chennai, and Kolkata.

2. Parle Agro

Parle Agro is an Indian brand owning products that rock the market. Brands like Frooti, Appy, Bailey, Coca – Cola. This company was initially owned by the Chauhan family and later got divided into three fragments, Parle Products, are Bisleri, and Parle Agro. With an annual turnover of U.S. $ 431 million, it’s one of the highest-grossing companies in India.

3. Britania

Britania is so far the leading brand in Biscuits production. This is why it is called The ‘King of Biscuits.’ Based in Kolkata, West Bengal, this was founded in  1892. This company is entirely into manufacturing almost all processed foods. A wide range of biscuits, cakes, and other eatables slay the market. They also cover the need for a fit and healthy lifestyle with products like Nutri Choice Biscuits, Digestive Biscuits, and even into bread.

4. Cadbury

Cadbury, a British company, specializes in confectionery. It has a huge market throughout the world, and so does India. Countries like Australia, Ireland, New Zealand, etc., have a massive demand for this brand. With 70 % of the market share, it has a wide range of confectionery products like Cadbury Dairy Milk, Silk, Bournville, perk, -Star, and many more.

5. Amul

Founded in the second year of Independence,1948 is an old renowned company in Gujrat. It is one of the prominent companies ruling the Indian market. It owns around 3.6 million milk manufacturers throughout and is the largest seller and manufacturer of dairy products. It has products like Amul Milk, Amul Gold Milk, Paneer, Icecreams, and many more.

6. Vadilal

Vadilal is India’s second-largest demanded brand in Ice creams. They also export a large share of instantly frozen vegetables, instant snacks, bread, etc. They have 150 extra flavors in ice cream and draw 4.5 billion per year. The export of instant foods to nations like the USA and western Europe has strengthened the ties with western countries providing good business and socio-economic relations.

7. MTR Foods

It has a history back in 1924 wherein Bangalore; the company had established a restaurant. In past years this company has manufactured a wide range of ready-to-eat, instant gravies, and curries, mainly in the main course—a variety of pickles, frozen items, ice creams, and many more. Having partnered with Norwegian conglomerate Orkla, they have successfully achieved a firm hold over the Indian market.

8. Haldiram’s

Based in Nagpur, Maharashtra, it is one of the significant Indian snack and sweets manufacturing companies. Its products are exported almost everywhere in the world. Countries like the USA, Arab, and western countries import this from India. They have over 100 products in the sweet and snack category: frozen meals, ice-creams, sweets, and other snacks.

9. KRBL Limited

A trusted and prominent name in the rice industry. A go-to brand one turns to without a second thought. World’s largest rice millers and rice exporters across the globe. Countries like the USA, Middle – East, Europe, and Canada import this brand. Considering the Indian diet, rice being the staple food, it is undoubtedly a loved brand. If you’re confused while buying rice, without hesitation, go for KRBL, India’s most trusted rice brand.

10. Mother Dairy

Mother Dairy is an Indian brand with dairy products and other products like frozen fruits, jams, pickles, edible oils, fresh and frozen fruits, and many more. Headquarters situated in Uttar Pradesh is spread across 40 countries across the globe. It also has an oil brand names Dhara.’

11. Hindustan Unilever Limited

Being a subsidiary of the British – Dutch Company Unilever, the Indian-based Hindustan Unilever manufactures a wide range of food and beverages. The food products include brands like Annapurna Salt, Brue Coffee, Lipton tea, Knorr Soup, and many more. It’s considered one of the largest food companies in India.

12. McCain India

A Canadian multinational company is the largest manufacturer of frozen potatoes. Having a plant in Mehsana and Gujarat covers a significant market in India. Its products include potato snacks like finger fries, cheese fries, smiley, chili potato shots, and many more, developed for Indian taste buds.

13. Kissan

Initially introduced to the British settlers in 1935, Vittal Mallya later took over India. The first brand that launched canned fruits and vegetables introduced many products, including Jams, Squashes, and Ketchup, with an annual gross summing up to 1000 crores in India. 14. Godrej Beverages and Foods Limited One of the most famous processed food brands in India, which mainly focuses on branded tea, confectionery foods, processed foods, etc. Many health and food beverage brands like Sofit Hershey’sey’s. 15. Pepsico A multinational American brand that manufactures and sells foods, beverages, and sn cks. With years of experience and consistency, this brand has a substantial hold over the Indian ma ket. It has products like Pepsi, Doritos, Lays, Quaker foods, and many more.  

Top Advertising Agencies In Mumbai

Advertising, also called an ad agency, deals with uncovering, selecting, reshuffling, combining, and synthesizing pre-existing facts, skills, and ideas. Hence Arthur Koestler, in his landmark book The Act of Creation, calls “bisociation” an original word for collaborating existing ideas to create something “original.” So the object is not something new but a unique combination of existing elements. An ad agency’s prime role is to plan, handle, and execute its clients’ advertising and other promotional strategies. An advertising agency always remains independent as it creates art from the outside world’s perspective. Irrespective of external or internal, it forever remains independent. It varies from agencies; some are into mere advertising, while some take care of marketing and sales. An Agency may be hired for numerous reasons, including advertising for television, radio, online, etc. Agencies serve their clients with creative advertising solutions that help them grow in their business—marking their place in the competitor brands and adding a reliable brand positioning to their products or services. The sole purpose of advertising is to inform the consumers about the products and services they produce. Some other purposes of advertising are, Awareness, Brand value, invigoration of the brand, newness, and generating sales.

Here is a list of some finest advertising agencies in Mumbai.

1. Forecast Advertising – Forecast Advertising is a two-decade-old, Mumbai-based, INS accredited advertising agency. They have earned the eminence of a full-service, integrated, and excellent creative communication house. Their team Forecast consists of professionals coming from highly multi-facet backgrounds, brimming with fresh and clutter-breaking ideas. We deliver insights from the future – Ideas that can sell your product and build their value over a while. 2. Ascent Advertising – Ascent advertising is an ad agency that provides 360-degree advertising and marketing solutions to add some to your brand to make it more engaging. The right marketing strategy, right advertising idea, and extraordinary creativity flowing make it a fantastic option for people who lack a spark in their brands—I have indulged in this field for good 18 years and working consistently in advertising, designs, and digital marketing. With Ascent advertising, you will experience one of the most collaborative and stimulating interactions, focusing on driving your brand towards excellence. Here creative marketing focuses on providing some real-time contemporary and modern marketing solutions. There is a team of highly proficient digital experts, marketing strategists, and creative wizards who help this process to happen. We have been improving over more than 200 clients over the past 18 years with our diversified, innovative techniques. 3. GreySell – Creativity solves business problems and is the underlying driving force of Grey India; they have a firm belief in this. Ideas are the laying foundation of successful campaigns. At Grey India, plans are essential to interactive communications and engagement strategies. They were then combined and transformed with high technology and concept-driven campaigns. Careful consideration is given to data-driven cultural and behavioural insights and some strategies for building valuable ideas. 4. Collateral – For the world, it’s a business of advertising and marketing, but they claim to be the storytellers. With every new project and every single task, they create stories. They believe in the art of storytelling as making copy and layout is pure according to their consideration. And as a creative ad agency, they create stories, print or digital, in any medium. These are strategy-based design agencies that plan, design, and then execute. Their stories have helped raise brand equity for such global names as Volkswagen, Volkswagen Finance, Johnson & Johnson, BlackBerry, etc. 5. Six inches – Six inches is a branding, strategy, and creative agency that delves right at the inflexion point, where all the actions happen. They use high-end technology that helps to give rise to what’s not so natural but virtual in a realistic manner. With a lot of experience and expertise, we are equipped to create customer experiences that activate, engage, and evolve across every channel. 6. Sparks – Creating value and impact with in-depth products and services. Sparks is a collective of data sciences and emotional intelligence to bridge the need gaps with creative and experimental solutions both for brands and consumers. Sparks doesn’t believe in mere selling of services; it instead believes in generating world-class and memorable brand experiences. 7. TBWA India – A right advertising creative argues like a lawyer in favour of a brand and then hides the argument with her artistry. “Creativity comes with challenges and opportunities, often the same.” One of the best advertising agencies in Mumbai, it provides an array of advertising services unlike any other traditional agency; these are radically open creative collectors. 8. BBDO India – BBDO India was established in 2008 to deliver on the global BBDO promise of The Work, The Work, The Work – in the absence of nothing else matters. That has a new collaborative approach to creating and executing action-oriented ideas and breaks the typical Advertising, PR, and other mediums. Their core competencies include advertising, PR activities, strategic planning, branding, interactive marketing, email marketing, eCRM, direct marketing, etc. 9. JWT India – Brands face a complex channel of growth due to the ever-increasing competition. The brands must move with the culture and keep invigorating themselves to remain the centre of attention in customers’ minds. Wunderman Thompson is a growth partner – part agency, consultancy, and technology company. They inspire growth by inspiring the journey of the brands on all levels. A proper blend of creativity, data, and technology together. 10. Scarecrow Communications – The ideology of Scarecrow is to create advertising which works in the long run and proves beneficial for the brand. They stick to ideas that fill the popular culture and upcoming trends. The underlying concept of the brand is change. They love change and believe in experimenting. Experimenting is a fun and strategic way that is what they do.

What is Content Marketing & How Content generates a link?

Content – The King Content is the most trending buzzword in the marketing industry. It is considered the most applied and versatile marketing medium to help any business and its industry flourish. The benefits of good Content are irreplaceable. It is affordable and easy to create for long-term results. The benefits are good and highly great when collaborating with digital marketing. Content and marketing go hand in hand and are essential to online marketing today. Online marketing would do no great without good Content. Developing a digital strategy without a planned digital strategy would be no avail. It is as good as having a car parked without fuel – one can barely use it.

Content is a must, but what does it mean? What is Content, and why is it so important?

Content generally means any textual, graphic, video or engaging piece of information. Content is essential to drive Content on any website. It’s the first and foremost thing required to get any visitor to visit your site. A parked business page with no information won’t do any good for the business page. Hence stuffing your website with proper keywords and the correct information is essential. Lessor, no information won’t do any good for your business. The correct information can let you earn the right company, business, industry and more. One can make additional sales or earn customers by working in a lead-based sector by getting visitors to your website. So these help in generating traffic to your website and boosting sales.

Why is Content essential?

When your site has essential information that attracts visitors, people only then visit your website. There are specific reasons why Content is the most vital element in marketing or any website. Let’s take a look to understand things better. Inform the Audience – The right Content informs the audience about your business and industry. It answers all the questions and solves the issues of your potential customers. For example,  a page that gives clarity to an audience. This helps the customer better understand his current position and what it will take to accomplish a task in the future. So when you create and generate information, you not just help your client to understand but also tell them interesting facts about your service. You’re helping them make the right decision in purchasing and saving the client’s time and efforts. Your Content doesn’t have a shelf life. It works for days, months and years and informs your potential clients. Its value remains the same forever after publishing it. This is the foremost reason and advantage of the Content. For example, Google is one of the most significant search engines, which serves trillion queries almost every year. It serves a pool of information to every request raised by its audiences. One can say that it serves at least 1000 every minute. Creating engaging Content and posting it on a website can drive traffic to your site. To start with, a thorough study of essential keywords should help you reach your audience. Once you’re ready with a good list, you’re prepared to earn the right amount of traffic to your website. The Content should be stuffed with the essential keywords which target the right audiences and drive audiences to your desired websites. Post this, a call to action is essential as it would let your potential customer convert into a lead. Lines such as “Add to cart“, “Get now“, and “Contact us” are all effective. Adding more pages to the website will help the prospects land on their desired page with maximum exposure to information. These are some basics to generate more traffic and make a maximum of any content. One can earn links from another website. Content brings people to your website, which is how you earn sites. It works on the SEO ranking factor, which acts like a vote from google’s perspective. If you get enough links from native websites, you can create different content pages, add them to any desired search engine, and have them rank initial on the page. Content promotion is a vital element that plays a crucial role in publishing and promoting your business. No matter what business you own, a social media account must be a platform to speak and let out information about the services you provide. It can be any from Facebook, Whatsaap, Snapchat, Instagram, etc. It gives an Authority – When you write about something, you know enough knowledge about it. You’re telling the world that you have enough experience with your business or industry-owned. There is a reinforcement of your idea whenever someone links to you.

These are some benefits of good Content.

What is Offline Advertising?

Offline advertising is showcased via offline channels like television commercials, newspapers, radio ads, billboards, flyers, etc. There is no online platform taken into consideration. In a world with everything online, a huge question that lies ahead of everyone is, a hat is a need for offline marketing when the majority of things function online. The answer to this would be that most of those with access are sorted, but how about people without the internet? As most demographics have access to online media, some parts of the audience are still deprived of it. People who do not have access majorly come from poor or rural areas. As the customers are spread throughout and spread in the majority, one can’t rely on just online marketing, so offline marketing becomes essential. They can then reach people far from the internet’s reach. Hoardings, billboards, and newspapers are still a mode of mass communication that can serve the audience with no or little exposure to the internet. Thus online marketing can never overtake offline medium. No matter how much online media flourishes, offline can never be replaced. Some results show that people generally become aware of online services and products through the offline medium. And therefore, both hold equal importance. Therefore online marketing is essential for firms and businesses to gain and boost the popularity of their respective brand. The advantages of offline advertising are many; let us see what they are: One prime and essential advantage of offline marketing are that your one advertisement published in a newspaper is seen on a couple of other offline mediums like television, magazine, billboard, and radios. By doing this, the potential customers have been hammered with the information repeatedly. And finally, after creating a desire are compelled to buy the product. This is considered the traditional medium of marketing and is still being widely used by many people around the nation—irrespective of the company size. The advertisements, mainly in a newspaper or news, often are a part of offline marketing which can be in the form of direct or partnership. Large hoardings are very informative and hold a lot of attention. The evolution of offline methods has brought tremendous change in the presentation of these. Also, their exposure is now to the masses. It depends upon whether the company wants to go for an online or offline medium. With an increase in offline marketing, the visual presentation and its exposure also increase.

What is Online marketing?

What is Online marketing? Online marketing is a medium of leveraging any brand or service through online platforms, leveraging brands on web-based channels. It includes emails, social media, digital advertising, search engine optimization, Google Adwords, etc. The main objective is to leverage and elicit more audiences to the channels where they spend most of the time reading, researching, and socializing online. Widespread adaption to the internet and for all business and personal affairs has revolutionized the internet and generated many channels and platforms to spread the word. These are the mediums used to attract, entice and engage prospects through creative visual content. The prime benefit of marketing stuff through the online medium is that one can track any channel and its progress. How do channels acquire your content, and what’s their experience. Further analysis can be done concerning which channel functions effectively, and one can modify its strategy accordingly. Marketing channels are cost-effective based on conversion rate, whereas email marketing is effective at acquiring valuable customers to purchase their products and services. Tools used in online marketing are: Online Advertising    
    • Email Marketing
    • Search engine optimization (SEO)
    • Events and webinars
    • Pay-per-click advertising
    • Video Marketing
    • LinkedIn Ads
    • Affiliate Marketing
   

A considerate shift in business, moving from Offline to Online Marketing.

We live in an era where online information is available in abundance. A website is considered the best platform to showcase your company’s details and attract more customers. A website is the best way to portray your service details with almost everything digitalized. Not having a website can make you lose tons of potential clients. One may lose a significant chunk of clients or a pool of opportunities without proper online engagement. A website has an infinite reach with a large pool of prospects—a simple, cost-effective method to reach your audience quickly. Unlike an online business, the offline company has specific times defined when a customer can access it. But on the other hand, a website is available and easily accessible information available out there quickly. This is the primary reason people are switching to online from offline marketing.