What is Online marketing?


What is Online marketing?

Online marketing is a medium of leveraging any brand or service through online platforms, leveraging brands on web-based channels. It includes emails, social media, digital advertising, search engine optimization, Google Adwords, etc. The main objective is to leverage and elicit more audiences to the channels where they spend most of the time reading, researching, and socializing online.

Widespread adaption to the internet and for all business and personal affairs has revolutionized the internet and generated many channels and platforms to spread the word. These are the mediums used to attract, entice and engage prospects through the creative visual content. The prime benefit of marketing stuff through the online medium is, one can keep track of any given channel and its progress. How channels acquire your content and what’s their experience. Further analysis can be done with respect to which channel functions effectively and accordingly, one can modify its used strategy.

Marketing channels, cost-effective based on conversion rate, whereas email marketing is effective at acquiring valuable customers to purchase their products and services. Tools used in online marketing are:

Online Advertising



    • Email Marketing
    • Search engine optimization (SEO)
    • Events and webinars
    • Pay per click advertising
    • Video Marketing
    • LinkedIn Ads
    • Affiliate Marketing



A considerate shift in business, moving from Offline to Online Marketing.

We live in an era where online information is available in abundance. A website is considered to be the best platform to showcase your company details and to attract more customers. With almost everything getting digitalized, a website is the best way to portray your service details. Not having a website can make you lose tons of potential clients. One may lose a significant chunk of clients or a pool of opportunities if not done proper online engagement.

A website has an infinite reach with a large pool of prospects—a simple, cost-effective method to reach your audience quickly. Unlike an online business, the offline company has specific times defined when a customer can access it. But on the other hand, a website is open and easily accessible information available out there quickly. This is the primary reason people are switching to online from offline marketing.


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