Television Advertising | Types | Advantages | Disadvantages
The Entry of Television in India.
It was initiated in America in 1950, and within just one year, it rose and reached almost all the western and European countries like Canada, Australia, and Japan. It came to India for the first time in 1959 as an experiment and, in a literal sense, started in 1976 with its commercials. It is a medium with the scientific assembling of audio, sound, visuals, light, motion, and many more. Colour transmission in India started in 1982, on the eve of the A.S.I.A.D. games in year 82.
The telecasting systems are based on mainly three coverage types:-
- V.H.F. – Very high band spectrum
- U.H.F. – Ultra high-frequency band spectrum
- C.A.T.V. – Community antenna television system
In the wake of television, many people enjoy motion pictures with the option to select channels.
Types Of Television Advertising
Speaking of the kinds of Advertising, there are two of them, and they are:-
- Sponsored Program
- Announcements
1. Sponsored Program
A telecast, like any story, is sponsored by the advertiser for the time. Taking this into consideration, he advertises his products or services. This helps build a brand image for the advertiser and his products. Also, the program can be designed and altered to fit the sponsor’s product.
2. Announcement
This is where the sponsor pays for advertising his products and services in these little breaks. This type of advertising is where
Advantages Of Television Advertising
1. Deep Impact
Television perfectly synchronizes sound, light, music, and picture; it is an excellent medium to showcase one’s message. It successfully catches the viewer’s attention and helps transmit the message effectively. It is considered an ideal and great medium to exhibit one’s products, and services, with its demonstration. Colour in the advertisements creates interest and makes it more appealing.
2. Selective and flexible
Like the other media, even television can be used by choice. There are three different mediums one can channel through. Local, regional, and national are the three ways one can portray its content. Advertisers enjoy the freedom to choose the time slot and nature of the message they want their viewers to perceive. This can be quickly done through sponsors and announcements.
3. Mass Communication
Television is a mass communication medium, allowing us to spread information highly engagingly. One message and appropriate selection of the slot, and the message goes nationwide. It caters to a broad audience which is why it is considered the most effective way to gain popularity.
4. Distributors Dealers
Television is one of the famous and glamorous industries; many dealers and distributors rely heavily on selling their products and services on this medium.
Services are sold in a very creative and attractive manner which becomes engaging for the customers and helps them attract audiences to their channel.
5. PopularityÂ
Television is considered to be the popular and effective mass medium. The fact that it is synchronized, doing great in spreading information relevant to the products most effectively, increases its popularity.
Disadvantages And Limitations
1. Short life
The commercials on television have a concise experience as they flash for a moment and disappear. Some infinite products and brands do the advertising, and yours is one of them. This is why it is said that advertising on television has a short life. You can’t be sure whether the viewer sees or misses it.
2. Expensive
One of the significant limitations is that advertising involves a large amount of money. It takes a massive investment to advertise on television. It has become even more extreme in the past few years than other mediums. Making your advertisements extraordinarily efficient and attractive is advisable to get the desired result.
3. Too Many Commercials
It is said that advertisers, as well as viewers, have high complaints about this. It is way too cluttered and constantly bombarded with new messages. This clutter reduces advertising effectiveness, resulting in disappointment in the money spent. And considering the massive investments, the confusion doesn’t help to advertise the desired message.
